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The Development of Digital Marketing: From Traditional to Innovative ApproachesDigital advertising has undertaken an exceptional development over the past couple of decades, revolutionizing the way services connect with their target market and advertise their product and services. What began as a basic kind of online advertising and marketing has a

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The Duty of Acknowledgment Modeling in Handling DiscrepanciesAcknowledgment modeling plays a vital role in solving discrepancies in advertising and marketing data by offering a structure for assigning credit to different touchpoints along the client trip. In today's multi-channel marketing landscape, where consumers engage with brand names across n

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